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Italian jewelers to enter India market via Vicenzaoro
Vicenzaoro is becoming an increasingly important global player on the world’s gold and jewellery chessboard, assisting Made in Italy exports which make up 70% of the turnover in the gold and jewellery sector.
Italian gold, jewellery and jewellery-making equipment manufacturers are looking to enter the world’s largest gold market India via Vicenzaoro brand next year.
Many Italian brands are planning to enter the country by next year with Vicenzaoro brand and trade fairs.
Anallysts said new collaboration agreements with Indian companies are expected to give Italian gold, jewellery and jewellery-making equipment manufacturers privileged access to the Indian markets.
Fiera di Vicenza is one of the key players in international gold and jewellery exhibition organisation.
President of Fiera di Vicenza, Roberto Ditri, said Vicenzaoro is becoming an increasingly important global player on the world’s gold and jewellery chessboard, assisting Made in Italy exports which make up 70% of the turnover in the gold and jewellery sector.
Vicenzaoro Fall being held in Vicenza, North East Italy, from 8th to 12th September is an international event where 1,400 exhibitors from all the Italian gold districts and 30 different countries will be displaying their wares and which 15,000 trade visitors from 120 countries are expected to attend.
It’s a strategy based on dynamic formats with a strong identity, able to help partner companies meet the markets’ demand for luxury goods.
Made in Italy is still a great brand and we’re keen to make the most of it,he said.
The company has devoted considerable investment to Vicenzaoros international expansion. This year, it will be in Dubai, the largest gold importer and consumer of all the Gulf States. Next year, expansion will continue with the US, the world’s fourth largest gold and jewellery market..
In the US, Fiera di Vicenza is a partner of the JCK Las Vegas Show, where the Vicenzaoro Italian Club format features 150 brands that best express the idea of Made in Italy.
The expansion is ambitious and the pace positively breathless, but if Ditri’s hunch about the growth potential for Vicenzaoro is right, then, just like the jewellery that it promotes, its future looks positively sparkling.
In 2014 new trade agreements will define Vicenzaoros presence in China and Brazil. This is Vicenzaoros commitment for 2013: to re-focus on Marco Polo’s routes and guide its partners towards the conquest of new markets.
